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YouTube rolled out dedicated pages for hashtags

Yesterday YouTube rolled out dedicated pages for hashtags.

According to their announcement, “anyone searching for a specific hashtag on YouTube, either the desktop or mobile app, will see a new dedicated page that only contains videos with the hashtag, which are sorted to keep the best videos at the top.”

Youtube hashtags

The format looks familiar. It’s similar to TikTok’s hashtag pages.

This isn’t the only change. This is part of a much broader initiative to take on TikTok with their Shorts competitor. YouTube has evolved a great deal over the last 12 months.

TikTok style features have steadily been added to the mobile app. Some of the most prominent adjustments include:

1) Emphasizing categories vs search
2) Curating content experiences
3) Providing content prompts

Additionally, Shorts (ie videos less than 60 seconds long) have begun appearing on the mobile home page.

Brendan Gahan

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

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