TikTok launched their Creator Portal

Brendan GahanJanuary 26, 2021

Less than a minute

Last week TikTok launched their Creator Portal. Yesterday Clubhouse announced they’d be providing creator monetization opportunities. Today Instagram announced their professional dashboard for creators.

With this new wave of social platforms, there’s increased competition for creators. As a result, they’re all providing more resources to support them.

Makes me wonder if it’s even possible for a platform to get real raction without courting influencers.

Brendan Gahan

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.