The Future 100: Trends and Change to Watch in 2022

Wunderman Thompson Intelligence presents “The Future 100: Trends and Change to Watch in 2022,” their essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar.

Join us on a journey into the near future, where daily life takes place in the metaverse and on a regenerative planet – and is packed with health-infused experiences, and more importantly, is defined by an optimistic outlook. Welcome to “The Future 100: 2022.”

The Future 100: 2022 charts 100 emerging trends across 10 sectors, spanning culture, tech, beauty and more. Highlights include:


Unbounded optimism: Brands are projecting a progressive and positive outlook for 2022, encouraging playfulness and creativity.

Tech & Innovation

Virtual teleportation: Technologists are opening up digital portals into a new virtual dimension that offers more intimate, close-to-reality in-person interactions.

Travel & Hospitality

Meditative travel: meditative integrations are making every journey a mindful one.

Brands & Marketing

Brandalism: vandalism for good is hijacking ad space and exposing brands’ missteps – demanding they do better.

Food & Drink

Liquid immunity: Wellness aficionados are quenching their thirst while supercharging their immune systems.


Acidic care: Skincare brands are homing in on the benefits of acidic ingredients.

Retail & Commerce

Virtual flagships: Digital flagship stores are taking over ecommerce storefronts.


Sonic luxification: Luxury brands from fashion to auto are investing in audio hardware, luxifying the listening experience.


Emotional health: Recharge zones for emotions are emerging in public spaces around the world.


Metaverse recruits: From virtual material designers to creatives across the board, companies are hiring for a metaverse workforce.


Download your copy of “The Future 100: Trends and Change to Watch in 2022”

Sylvia G

Reporter at Firmknow News. U.S. IPOs, consumer and private equity deals. Preemptively skeptical. My opinion belongs to me.

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