Alex Zhu, the founder of Musical.ly (which sold to TikTok), explains so incredibly well WHY they’ve got such a sticky experience and were able to acquire users. I posted about this topic yesterday, but this video is worth a watch (from 10:10 – 13:30). He compares building a social network to building a country and articulates how to kick off a brain drain and build new communities. His foresight in developing this strategy and executing upon it is fascinating. He understands people’s desire for social capital and how to overlay that with building a social network.
